Lead Generation

In-house or outsourced Services

We improve existing lead generating systems and/provide outsourced lead generation services. To boost productivity, we review the system, database, creative development, written & verbal communications, daily organization, follow-up, personnel, measurement and training. Our assessment and implementation includes the following:

Prospect Identification

• Review existing database to surface key decision makers who will be responsive to your brand message
• Define potential buyer characteristics for new lists
• Identify sources of names and/or media to reach the buyer
• Recommend data-base list companies that provide contact lists

Creative Development

• Review the message to prospects to see if it reflects the positioning of your product or service (competitive difference)
• Write effective scripts that can be delivered in a natural way
• Create advertising that drives awareness, interest and action

Appointment Generation

• Organize weekly and daily tasks to get appointments
• Provide systems that accelerate implementation of the tasks
• Quickly reach existing Customers with recorded calls, if needed
• Motivate & reinforce high performance individuals