Research Inc.
Research Inc. manages all research in-house to ensure the highest quality control throughout your project. During telephone interviews, our Central Monitoring System allows our supervisors to ensure that interviews are being conducted effectively. For added service, we also maintain a fully equipped focus group facility in Greenville, SC.
At Research Inc., you receive expertise that is relevant to your industry. Our intimate knowledge of your business is the result of our years of experience across many industries.
Proficient In:
Online Research
Internet research is becoming more prevalent and useful as the number of people online continues to grow and expand. The Internet is an excellent arena to gather data quickly and effectively. It is an ideal environment for respondents to give their opinions at their leisure. Whether it’s a B2B survey or a consumer survey, online research is a valuable tool for gathering intelligence about your market.
Focus Groups
Obtain specific information you need before spending large sums on new products, product modifications, advertising or a host of other decisions to be made in your business environment. Focus Groups are used to explore both rational and emotional reactions to products, services, and advertising themes. And they are ideal for originating new concepts or developing hypotheses prior to constructing research for large-scale quantitative studies.
Telephone Interviews and One-On-One In-Depth Interviews
Our field facility is staffed with trained professionals who are adept at conducting telephone interviewers and in-person interviews among both consumers and business executives.
Service Offerings:
Customer Satisfaction Research
Are you really giving your customers what they want? Studies continues to show it is more profitable to satisfy existing customers rather than spending money to find new customers. Our Customer Satisfaction Research identifies gaps between what customers want and what you deliver. Periodic measurements provide management with a tool to evaluate progress towards improving customer satisfaction.
Employee Satisfaction Research
Motivated, satisfied employees are one of your company’s greatest assets. Satisfied employees tend to be more productive and more likely to deliver superior customer service than dissatisfied employees. Our Employee Satisfaction Study involves objective interviews or focus groups to determine how satisfied your employees are with their job, benefits, work environment, salaries, company image and more.
Communications & Reaction Testing
Make effective use of your budget with our Communications & Reaction test before you make large media or direct mail purchases. Our research can be used to determine consumer preference, comprehension and reaction to proposed print, TV, radio, outdoor and internet campaigns. It can also be used to compare competitive offerings.
Brand Positioning Research
Do you know what equity you have in your brand? Does your brand resonate with your target audience? Brand positioning research can help you change or tweak your brand so that you deliver the appropriate brand promise to those prospects that your business wants to attract.
Image & Awareness Research
Measure the success of your marketing efforts using our Market Image & Awareness Research study. This research gives you benchmark levels for awareness, advertising recall and market perception. It is an ideal way to track your image against your competitors’ or to determine if any changes need to be made to your product, your advertising message or your media use.
Product Development Research
Whether you are developing a new product or service, or making changes to existing ones, you want to make sure you are headed in the right direction. Our Product Development Research can determine whether prospective users find the new concepts acceptable and user friendly. When modifying existing products or services we can gauge how your target audience will react to those changes.
Partial Client List
Arch Chemicals
Children's Healthcare of Atlanta
Chimney Rock Park
Clemson University
Coats & Clark<
Cobb EMC
Craft Yarn Council of America
DeKalb Medical Center
Federal Home Loan Bank of Atlanta
Georgia Department of Transportation
Hartsfield-Jackson Atlanta International Airport
Kids II
Level 5
Mayfield Dairy
Michelin
Milliken & Company
Mission Hospitals
Scientific Games International, Inc.
South Carolina Federal Credit Union (SCFCU)
Tire Centers Inc. (TCI)
UT Federal Credit Union (UTFCU)